A compilation of all things interesting. var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-12831422-1’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })();Tumblr (3.0; @thecompetitiveedge)http://danrichardsjr.com/<img src="http://25.media.tumblr.com/tumblr_m4rh8tsixR1qcor3xo1_500.jpg"/><br/><br/><p>What the gates of heaven looks like. #Hawaii #northshore (Taken with <a href="http://instagr.am" target="_blank">Instagram</a> at Waimea Bay)</p>http://danrichardsjr.com/post/23970758416http://danrichardsjr.com/post/23970758416Mon, 28 May 2012 15:53:17 -1000northshorehawaii<img src="http://24.media.tumblr.com/tumblr_m4pucvl2X31qcor3xo1_500.jpg"/><br/><br/><p>Only at a #Disney resort would there be a #humuhumunukunukuapuaa in the rocks. #Hawaii. (Taken with <a href="http://instagr.am" target="_blank">Instagram</a> at Aulani, a Disney Resort & Spa)</p>http://danrichardsjr.com/post/23912026107http://danrichardsjr.com/post/23912026107Sun, 27 May 2012 18:41:18 -1000humuhumunukunukuapuaahawaiidisney<img src="http://24.media.tumblr.com/tumblr_m4pkonCOK11qcor3xo1_500.jpg"/><br/><br/><p>Hawaii</p>http://danrichardsjr.com/post/23899818882http://danrichardsjr.com/post/23899818882Sun, 27 May 2012 15:12:23 -1000<img src="http://25.media.tumblr.com/tumblr_m458sb7yuI1qcor3xo1_500.png"/><br/><br/><p>Props to 5hr Energy for a creative pallet wrap of their product in a crowded Costco retail environment. </p> <p>Not only can you see it from across the store when in inventory (up in the shelves), it also functions as a nice floor display.</p>http://danrichardsjr.com/post/23203151994http://danrichardsjr.com/post/23203151994Wed, 16 May 2012 15:43:23 -1000energypackagingretailadvertisingmarketingbeveragecpgpackaged goodsenergy drinkbranding<img src="http://25.media.tumblr.com/tumblr_m3vqxgIetO1qcor3xo1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m3vqxgIetO1qcor3xo2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m3vqxgIetO1qcor3xo3_400.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m3vqxgIetO1qcor3xo4_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m3vqxgIetO1qcor3xo5_400.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m3vqxgIetO1qcor3xo6_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m3vqxgIetO1qcor3xo7_500.jpg"/><br/> <br/><p>Coming from Hawaii where there is no out of home advertising, with the exception of store front signage, I found it interesting to see how brands and business stood out in the crowded Japanese market. Here are a few shots that show a small variety of examples.</p> <p>Some observations</p> <ul><li>Create and find opportunity</li> <li>Be bold, less is more</li> <li>Simple message</li> <li>Know your audience</li> <li>Create something meaningful and memorable</li> <li>Encourage sharing</li> <li>Have fun</li> </ul>http://danrichardsjr.com/post/22863584899http://danrichardsjr.com/post/22863584899Fri, 11 May 2012 12:39:16 -1000advertisingmarketingjapankyotoosakaretailglico manglicosushicamera<iframe width="400" height="300" src="http://www.youtube.com/embed/fUjz_eiIX8k?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>A behing the scenes look at how advertisers make hamburgers look so much better than reality. </p>http://danrichardsjr.com/post/22792543730http://danrichardsjr.com/post/22792543730Thu, 10 May 2012 09:50:00 -1000hamburgeradvertisingmarketingfast foodmcdonaldsin n outburger king<iframe width="400" height="300" src="http://www.youtube.com/embed/zPA7cSee1pU?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>How to judge a good ad from David Droga of Droga5.</p>http://danrichardsjr.com/post/21805941313http://danrichardsjr.com/post/21805941313Wed, 25 Apr 2012 12:06:35 -1000advertisingmathadmarketingdroga5<iframe width="400" height="300" src="http://www.youtube.com/embed/BEjNXfdTrQk?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Ikea brings ads to life with a touch Banksy. </p> <p>Source: <a href="http://designtaxi.com/news/352257/IKEA-Does-Banksy-Style-Graffiti-On-Its-Own-Ads-Along-Milan-Subway/" target="_blank">Design Taxi</a></p>http://danrichardsjr.com/post/21431680161http://danrichardsjr.com/post/21431680161Fri, 20 Apr 2012 01:47:41 -1000ikeabanksyadvertisingguerilla marketingstreet artMilanItaly<iframe src="http://player.vimeo.com/video/7047856" width="400" height="300" frameborder="0"></iframe><br/><br/><blockquote> <p><span>This is how the Tupac “hologram” (not really a hologram) was pulled off. It cost $400K</span><span>. That includes all the </span><span class="caps">CGI</span><span> modeling and image wrapping.</span></p> </blockquote>http://danrichardsjr.com/post/21228588382http://danrichardsjr.com/post/21228588382Mon, 16 Apr 2012 11:33:34 -1000tupac2paccalifornia lovecoachellahologramconcertsnoop doggdr. dretechnologytelecommunications<iframe width="400" height="225" src="http://www.youtube.com/embed/5cL60TYY8oQ?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Inside Foxconn: Exclusive look at how an iPad is made</p>http://danrichardsjr.com/post/20985998875http://danrichardsjr.com/post/20985998875Thu, 12 Apr 2012 12:15:54 -1000Appleipadtechnologyfoxconnmanufacturingchinalaborimportexportelectronicsmediachineseworkers<iframe width="400" height="225" src="http://www.youtube.com/embed/9c6W4CCU9M4?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>The future: Google’s Project Glass</p>http://danrichardsjr.com/post/20541474227http://danrichardsjr.com/post/20541474227Thu, 05 Apr 2012 09:56:07 -1000project glassfuturefoursquarefacebookchatfriendstechnologysocial media<img src="http://24.media.tumblr.com/tumblr_m1z2v0qWXj1qcor3xo1_500.jpg"/><br/> Bronx Zoo - City Buildings<br/><br/> <img src="http://25.media.tumblr.com/tumblr_m1z2v0qWXj1qcor3xo2_500.jpg"/><br/> Fedex- Arrow <br/><br/> <img src="http://25.media.tumblr.com/tumblr_m1z2v0qWXj1qcor3xo3_500.jpg"/><br/> Baskin Robins - 31 Flavors<br/><br/> <img src="http://25.media.tumblr.com/tumblr_m1z2v0qWXj1qcor3xo4_500.jpg"/><br/> Amazon - Shopping from A to Z<br/><br/> <img src="http://24.media.tumblr.com/tumblr_m1z2v0qWXj1qcor3xo5_500.jpg"/><br/> Tostitos - Enjoy Chips<br/><br/> <img src="http://25.media.tumblr.com/tumblr_m1z2v0qWXj1qcor3xo6_500.jpg"/><br/> Elefont - Trunk<br/><br/> <img src="http://24.media.tumblr.com/tumblr_m1z2v0qWXj1qcor3xo7_500.jpg"/><br/> Goodwill - Smile in G<br/><br/> <img src="http://24.media.tumblr.com/tumblr_m1z2v0qWXj1qcor3xo8_500.jpg"/><br/> Africa Hope - Faces<br/><br/> <img src="http://25.media.tumblr.com/tumblr_m1z2v0qWXj1qcor3xo9_500.jpg"/><br/> Spartan Golf - Golfer and Spartan<br/><br/> <img src="http://25.media.tumblr.com/tumblr_m1z2v0qWXj1qcor3xo10_500.jpg"/><br/> Yoga Australia - Australia Outlined<br/><br/> <p>Great logos with a Secret Meaning</p>http://danrichardsjr.com/post/20482942791http://danrichardsjr.com/post/20482942791Wed, 04 Apr 2012 10:42:36 -1000logobrandsdesignadvertisingmarketingBronx ZooFedExBaskin RobinsIce CreamAmazonShoppingTostitosnachosElefontElephantgoodwillafricahumanitarianspartangolfyogaaustralia<p><img alt="Colors of the Top 100 Web Brands" height="2178" src="http://static.colourlovers.com/uploads/2010/09/most-powerful-web-colors.jpg" width="900"/></p>http://danrichardsjr.com/post/19973377972http://danrichardsjr.com/post/19973377972Mon, 26 Mar 2012 12:15:27 -1000ColorWebInternetDesignRedyellowblueorangegreenpurpleblackgoogleyahoomsnmicrosoftfacebookyoutubewikipediaebayaolapplephotossocial networksocial newsgeotaggingblogging<img src="http://25.media.tumblr.com/tumblr_m1cyxteI0J1qcor3xo6_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m1cyxteI0J1qcor3xo1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m1cyxteI0J1qcor3xo2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m1cyxteI0J1qcor3xo3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m1cyxteI0J1qcor3xo4_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m1cyxteI0J1qcor3xo5_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m1cyxteI0J1qcor3xo7_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m1cyxteI0J1qcor3xo8_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m1cyxteI0J1qcor3xo9_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m1cyxteI0J1qcor3xo10_500.jpg"/><br/> <br/><p>For your enjoyment a brief collection of the World Wildlife Fund public awareness ads. </p>http://danrichardsjr.com/post/19799984671http://danrichardsjr.com/post/19799984671Fri, 23 Mar 2012 12:10:40 -1000WWFOverfishingadadvertisingpublic serviceworld wildlife fundenvironmentextinctionover fishingpollutionwasteglobal warmingexotic animalspolar bearspanda bearelephantoceanrainforest<img src="http://25.media.tumblr.com/tumblr_m0hox3ae4W1qcor3xo1_500.gif"/><br/><br/><p><span>According to </span><span>The National Institute of Economic and Social Research, </span>Brazil has become the sixth-biggest economy in the world with a worth of $2.5 trillion dollars. </p>http://danrichardsjr.com/post/18874404323http://danrichardsjr.com/post/18874404323Tue, 06 Mar 2012 14:48:39 -1000EconomyBrazilUnited StatesUnited KingdomChinaJapanGermanyFranceGDPcurrencytradebusiness<p><img alt="Social Media in 60secs" height="1700" src="http://www.socialjumpstart.com/wp-content/uploads/2012/02/60-seconds-social-2.1.jpg" width="612"/></p>http://danrichardsjr.com/post/18391329106http://danrichardsjr.com/post/18391329106Mon, 27 Feb 2012 10:16:08 -1000social mediapintrestfoursquareflickrtaggedlinkedinstumbleupontwitterfacebookyoutube<img src="http://25.media.tumblr.com/tumblr_lztnhbGUlg1qcor3xo1_400.jpg"/><br/><br/><p>Q: How much would it cost to build the Death Star?</p> <p>A: Only $852 quadrillion ($852,000,000,000,000,000)</p> <blockquote> <p><span>The cost, which is 13,000 times more than the world’s GDP, to build the Death Star from the </span><em>Star Wars</em><span> movies, as calculated by economics students at Lehigh University. They took into account its 87-mile diameter and the multiple quadrillions of metric tons of steel required</span><span><br/><br/></span></p> </blockquote>http://danrichardsjr.com/post/18102227529http://danrichardsjr.com/post/18102227529Wed, 22 Feb 2012 15:15:11 -1000Death StarStar WarsGDPconstructionmilitaryengineeringspacelasergalaticplanetsstardarth vaderyodamoon<img src="http://25.media.tumblr.com/tumblr_lzii8dPqgF1qcor3xo1_500.jpg"/><br/><br/><p>Chief #PowWow Hawaii</p>http://danrichardsjr.com/post/17738755440http://danrichardsjr.com/post/17738755440Thu, 16 Feb 2012 14:48:00 -1000powwowstreet artgraffHawaiiPow Wow HawaiiAlohaHonoluluKakaakoUrban Development<img src="http://25.media.tumblr.com/tumblr_lzii17MKSL1qcor3xo1_500.jpg"/><br/><br/><p>#PowWow Hawaii is taking over Kakaako. </p>http://danrichardsjr.com/post/17738491027http://danrichardsjr.com/post/17738491027Thu, 16 Feb 2012 14:43:00 -1000powwowhawaiihonolulukakaakograffitidesignartstreet arturban d<iframe width="400" height="225" src="http://www.youtube.com/embed/CLzrLXQIbwM?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>A day in the life of Jeremy Lin. </p>http://danrichardsjr.com/post/17705597587http://danrichardsjr.com/post/17705597587Wed, 15 Feb 2012 23:40:03 -1000Jeremy LinBerkleyGolden State WarriorsNew York KnicksBasketballLinPoint Guarddribbleshootscoreharvard