Posts tagged Facebook
Marketers love the new Facebook Timeline.
Using eye-tracking research Mashable and EyeTrackShop were able to compare visual statistics of the old Facebook layout vs the new Facebook Timeline.
The findings were that:
- Facebook Timeline cover photos get noticed first
- Facebook ads get noticed more in FB Timeline (43% old vs 64% timeline)
- Personal information gets more attention in FB Timeline (1.6 second vs 2.2 second)
In a second heat map study of brand pages Mashable and EyeTrackShop discovered the following:
- Content matters
- Profile photos can be the difference between seeing and not seeing a brand (faces draw the most attention)
- Photos on the wall get attention (avg wall attention 4.88 second)
Sources: Timeline Heat // Brand Heat Map
10 tips to for having a zenful e-mail inbox.
From Business Insider here are 10 tips to keeping a zenful e-mail inbox:
- Enable multiple inboxes (aka smart mailboxes)
- Always use an email service that supports IMAP
- Never put off emails that take will take less than 5 minutes to respond to
- Set up folders, tags and labels
- Enable conversation view (aka threaded view)
- Create a read later folder for non essential email
- Turn off notification from Facebook, Twitter, etc.
- Archive or delete emails you no longer need
- Treat your inbox as if it were a to do list
- Scan your spam or junk folder for missed emails
After implementing these simple tips take note how your performance and efficiency increases as no project or idea will die in the infinite abyss of your digital inbox.
For descriptions of each item visit Business Insider.
The world as we know it is obsessed with Facebook.
- 1 in 13 people on this planet have a Facebook account
- 48% of 15-34 year olds check Facebook right when they wake up
- Every 20 minutes 10,208,000 comments are made
- Liking “Drugs” is up 1132% this year…
The staggering growth of Facebook in 2010:
- Facebook ballooned from 337 million to 585 million users in 2010
- That means roughly 7.9 new users signed up every second of the year, on average
- USA and the UK are in the top 3 countries, but Indonesia is second with 32.1 million users
- The top 10 countries make up nearly 60% of all users
- The large majority of users is between 18 and 34 years old
- … but the fastest growing age group is 65+ (+124%)
- Three food brands (Coca-Cola, Starbucks and Oreo) make up the top 3 brands on Facebook
- Michael Jackson may have passed away, but his legacy is strong: 26.2 million fans
![Ever notice that the Facebook Places logo is literally a four inside of a square?
During 2010 foursquare’s 6 million users checked-in 381,576,305 times- a growth of 3400%. While foursquare may have been the first mover of location-based-social-media (LBSN) in 2009 the war with Facebook [500 million users] is underway as the social media giant continues its attempt to achieve Internet dominance.](http://25.media.tumblr.com/tumblr_lfju6aVTp91qcor3xo1_250.jpg)
Ever notice that the Facebook Places logo is literally a four inside of a square? During 2010 foursquare’s 6 million users checked-in 381,576,305 times- a growth of 3400%. While foursquare may have been the first mover of location-based-social-media (LBSN) in 2009 the war with Facebook [500 million users] is underway as the social media giant continues its attempt to achieve Internet dominance.
