Posts tagged Super Bowl
Cost of 2012 Super Bowl Commercial
$3.5 million: Average cost of a 30-second Super Bowl commercial this year, according to multiple media reports.
583,333: Six packs of beer, at a price of $6 per pack, that could be purchased for the price of an average Super Bowl ad.
2.8 million: 2-liter bottles of pop that could be purchased, at $1.25 per bottle.
117: Automobiles that could be purchased, at $30,000 a piece.
368,421: Movie tickets that could be purchased, at $9.50 each.
The only thing bigger than the game itself on Super Bowl Sunday are the commercials that come with it. Shazam, the smartphone app, is rolling out an enhanced way to consume in-game content, Shazam enabled advertising and Madona’s half time show. Could Shazam be the future of god awful QR codes?
If the subject of Shazam enabled advertising interests you then check out a previous post of mine: “Is Shazam the Future of Advertising?” http://bit.ly/xCp8Bi
The Super Bowl of Betting.

Whether you are a gambler or not the Super Bowl brings out the risk taker in many as football pools, Super Bowl squares, underground bookies and Las Vegas sportsbook lines are plentiful during this faux American holiday ranging from bets of $1 to millions.
Last year $82 million were wagered at Nevada sportsbooks for the 2010 Super Bowl, a figure that translates to over $8.2 billion wagered world wide. Bets range everywhere from heads-or-tails of the coin-flip to which player will score first to the game’s actual winner. If you are thinking about getting on this year’s action you should consider that over the previous 44 Super Bowls, favorites are 32-12, straight up. And in seven of the last 10 Super Bowls, the underdogs covered the spread.
If you are considering getting in on the action here are some fun props that you can bet on.
- Green Bay -2.5 over Pittsburgh +2.5 with a 44.5 O/U
- How long will it take Christina Aguilera to sing the National Anthem: O/U of 1 min 54 seconds; while you are at it why not parlay it with how long she will hold the note “Brave”: O/U 6 seconds
- Will Fergie be dressed as a Dallas Cowboys Cheerleader: Yes +450
- How Many Times will FOX show Jerry Jones on TV during the Game: O/U 2.5
- How Many Times will FOX mention “Brett Favre” on TV during the Game: O/U 2.5
- Who will the FOX announcers say has better hair on TV during the Game: Troy Polamalu or Clay Matthews
- Will any player do the Lambeau Leap after a TD: Yes [Even] or No [-140]
- What Color will the Gatorade be that is dumped on the Head Coach of the Winning Super Bowl Team?
-Blue 10/1
-Clear/Water 9/4
-Lime Green 11/2
-Orange 3/1
-Red 5/1
-Yellow 3/2
Its almost time again!
Super Bowl Ads: Hits and Misses
The Wall Street Journal’s Suzanne Vranica rates the best and worst ads.
The Top Sports Stories for 2010
- New Orleans Saints defeat the Indianapolis Colts for Super Bowl XLIV win
- Shaun White and Lindsey Vonn dominate Vancouver Winter Olympics, US Men’s hockey team falls just short claiming Silver against Canada
- Duke defeats feel-good team Butler for 4th NCAA Basketball Championship
- Tiger Woods returns from his well publicized personal issues failing to win this year. Other “older” stars who failed to perform include Brett Favre and Lance Armstrong
- 2 and 26/27 Perfect Games and 4 No-hitters are pitched in MLB; Oh, the Giants won their first World Series ever as well.
- Chicago Blackhaws end the NHL’s longest active title drought by winning the Stanley Cup, their first since 1961.
- For the first time ever the World Cup was hosted by an African nation, South Africa; top ranked team Spain wins the trophy while the US had an exciting run ended by Ghana in the round of 16.
- Phil Jackson wins NBA Championship number 11 and Kobe gets his fifth as the Lakers defeat the Celtics in 7 games
- Amid NCAA rules violation controversy and speculation Reggie Bush returns his Heisman Trophy while amidst recruiting controversy Auburn’s Cam Newton runs and passes his way to a Heisman trophy and a chance to play other unbeaten Oregon for the BCS Championship
- Michael Vick wins fan support back by his incredible on field performances highlighted by his dominating win over the Redskins on MNF- in addition to Vick success concussions, big hits and Brett Favre are top NFL stories
- Jimmie Johnson, maybe the most boring driver in NASCAR history, wins his record fifth straight Sprint Cup
- UConn’s Women Basketball team wins 89 games in a row, breaking John Wooden and UCLA’s 88 win streak; Wooden who won 10 titles- 7 of them in a row from 1967-73 with UCLA, passed away in 2010
- An NBA off-season full of top tier Free Agents is highlighted by the decision of LeBron James and Chris Bosh to join Dwayne Wade as Miami Heat
- Manny Pacquiao continued to crush any opponent who dares to step into the ring with him… politics included
The Super Bowl is the mother of all sporting events.
Unfortunately for football and sports fans alike admission to the big game is nearly impossible as there are no public ticket sales and ticket allocations greatly favor corporate sponsors and the organization of the participating team:
74.8 percent of tickets are split among the NFL teams
- 5 percent to the host city’s team
- 17.5 percent to the AFC champion
- 17.5 percent to the NFC champion
- 34.8 percent are distributed among the remaining teams (1.2 percent per team)
25.2 percent of all Super Bowl tickets are controlled by the NFL for companies, sponsors and networks=
As someone who longs to be surrounded by the Super Bowl festivities, 30,000 camera flashes and a sky full of confetti it would probably be in my best interest to not share with you how to get tickets to the big game… but I am going to anyways.
Option 1: Send a certified letter to the NFL between Feb. 1 and June 1 of the year preceding the Super Bowl you’d like to attend. Only one entry for a given address is accepted before a random drawing is held. This is the only means for the general public to purchase tickets at their face value.
Option 2: Be a season ticket holder. Two weeks before the game season ticket holders can enter a lottery; additionally season ticket holder of a team playing in the Super Bowl you’ll have a better chance as the ticket allotment is bigger (17.5% of total tickets)
Option 3: Buy them from a scalper or ticket brocker but be prepared to sell your first and second child, that expensive gold watch or cash in your retirement savings.
Third party ticket prices for 2010 Super Bowl
- NFL On Location — $2,399 to $6,599
- Stubhub — $2,029 to $323,528
- Razorgator — $1,846 to $315,401
- eBay — $1,350 to $343,850
Option 4: Enter a promotional drawing, lottery or sweepstakes from a sponsor such as Verizon, Visa or Southwest
When all else fails find yourself the biggest HD television and surround your self by as many friends and family as possible. Chances are you’ll have the best view of the game and save your self thousands of dollars.
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Source: How to Get Super Bowl Tickets via Guy Kawasaki

