Posts tagged advertising
Props to 5hr Energy for a creative pallet wrap of their product in a crowded Costco retail environment.
Not only can you see it from across the store when in inventory (up in the shelves), it also functions as a nice floor display.
Coming from Hawaii where there is no out of home advertising, with the exception of store front signage, I found it interesting to see how brands and business stood out in the crowded Japanese market. Here are a few shots that show a small variety of examples.
Some observations
- Create and find opportunity
- Be bold, less is more
- Simple message
- Know your audience
- Create something meaningful and memorable
- Encourage sharing
- Have fun
Ikea brings ads to life with a touch Banksy.
Source: Design Taxi
Cost of 2012 Super Bowl Commercial
$3.5 million: Average cost of a 30-second Super Bowl commercial this year, according to multiple media reports.
583,333: Six packs of beer, at a price of $6 per pack, that could be purchased for the price of an average Super Bowl ad.
2.8 million: 2-liter bottles of pop that could be purchased, at $1.25 per bottle.
117: Automobiles that could be purchased, at $30,000 a piece.
368,421: Movie tickets that could be purchased, at $9.50 each.
The only thing bigger than the game itself on Super Bowl Sunday are the commercials that come with it. Shazam, the smartphone app, is rolling out an enhanced way to consume in-game content, Shazam enabled advertising and Madona’s half time show. Could Shazam be the future of god awful QR codes?
If the subject of Shazam enabled advertising interests you then check out a previous post of mine: “Is Shazam the Future of Advertising?” http://bit.ly/xCp8Bi
