The Competitive Edge

A compilation of all things interesting.

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Ipod ad!

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How not to Tweet with your Brand - Kenneth Cole

As the drama unfolds for Kenneth Cole- let’s just take a look at what can be learned from the whole experience.

Type Kenneth Cole into Google...

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Ah yes Dilbert. Your dry humor never fails to make me laugh.

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Marketers love the new Facebook Timeline.

Using eye-tracking research Mashable and EyeTrackShop were able to compare visual statistics of the old Facebook layout vs the new Facebook Timeline.

The findings were that:

Facebook Timeline cover photos get noticed first
Facebook ads get noticed more in FB Timeline (43% old vs 64% timeline)
Personal information gets more attention in FB Timeline (1.6 second vs 2.2 second)

In a second heat map study of brand pages Mashable and EyeTrackShop discovered the following:

Content matters
Profile photos can be the difference between seeing and not seeing a brand (faces draw the most attention)
Photos on the wall get attention (avg wall attention 4.88 second)