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The Colors of the Top 100 Web Brands

Colors of the Top 100 Web Brands

Marketers love the new Facebook Timeline.

Using eye-tracking research Mashable and EyeTrackShop were able to compare visual statistics of the old Facebook layout vs the new Facebook Timeline.

The findings were that:

  • Facebook Timeline cover photos get noticed first
  • Facebook ads get noticed more in FB Timeline (43% old vs 64% timeline)
  • Personal information gets more attention in FB Timeline (1.6 second vs 2.2 second)

In a second heat map study of brand pages Mashable and EyeTrackShop discovered the following:

  • Content matters 
  • Profile photos can be the difference between seeing and not seeing a brand (faces draw the most attention)
  • Photos on the wall get attention (avg wall attention 4.88 second)

Sources: Timeline Heat // Brand Heat Map

How Smartphones are Being Used. 

How Smartphones are Being Used. 

It is estimated that the number of emails sent per day to be around 294 billion. 294 billion messages per day means more than 2.8 million emails are sent every second and some 90 trillion emails are sent per year. Around 90% of these millions and trillions of message are but spam and viruses. The genuine emails are sent by around 1.9 billion email users. That means 1 in 4 people on the planet use email. By 2014 it is expected that there will be 2.5 billion email users.

It is estimated that the number of emails sent per day to be around 294 billion.

294 billion messages per day means more than 2.8 million emails are sent every second and some 90 trillion emails are sent per year. Around 90% of these millions and trillions of message are but spam and viruses.

The genuine emails are sent by around 1.9 billion email users. That means 1 in 4 people on the planet use email. By 2014 it is expected that there will be 2.5 billion email users.

The world as we know it is obsessed with Facebook.

  • 1 in 13 people on this planet have a Facebook account
  • 48% of 15-34 year olds check Facebook right when they wake up
  • Every 20 minutes 10,208,000 comments are made
  • Liking “Drugs” is up 1132% this year…

Google’s Acquisitions Appetite - Feb 01 to Aug 10 

via thebroadcaster

The staggering growth of Facebook in 2010: - Facebook ballooned from 337 million to 585 million users in 2010- That means roughly 7.9 new users signed up every second of the year, on average- USA and the UK are in the top 3 countries, but Indonesia is second with 32.1 million users- The top 10 countries make up nearly 60% of all users- The large majority of users is between 18 and 34 years old- … but the fastest growing age group is 65+ (+124%)- Three food brands (Coca-Cola, Starbucks and Oreo) make up the top 3 brands on Facebook- Michael Jackson may have passed away, but his legacy is strong: 26.2 million fans

The staggering growth of Facebook in 2010:

- Facebook ballooned from 337 million to 585 million users in 2010
- That means roughly 7.9 new users signed up every second of the year, on average
- USA and the UK are in the top 3 countries, but Indonesia is second with 32.1 million users
- The top 10 countries make up nearly 60% of all users
- The large majority of users is between 18 and 34 years old
- … but the fastest growing age group is 65+ (+124%)
- Three food brands (Coca-Cola, Starbucks and Oreo) make up the top 3 brands on Facebook
- Michael Jackson may have passed away, but his legacy is strong: 26.2 million fans