Posts tagged pepsi
What a 5 year old thinks of popular logos.
It is interesting to see which logos she clearly knows and can identify with.
For over 125 years the secret recipe of Coca-Cola has supposedly been locked underground in an Atlanta bank vault and known by only a handful of people who are to never fly together. Whether it is truth or urban legend the, “This American Life” radio show recently discovered the “7x Formula” in a 1979 edition of the Atlanta Journal-Constitution that matches the exact ingredients listed in the notebook of Coca-Cola inventor John Pemberton found in the Coca-Cola archives. The formula lists the following ingredients:
- 20 drops of orange oil
- 30 drops of lemon oil
- 10 drops of nutmeg oil
- 5 drops of coriander oil
- 10 drops neroli oil
- 10 drops cinnamon oil
- 8 oz of alcohol
mix all together and take 2oz to mix with
- 3 oz citric acid
- 1 oz caffeine
- 2.5 gallons water
- 2 pints lime juice
- 1 oz vanilla
- 1.5 oz caramel coloring
- 30 lbs of sugar
- FE Coca
While the Coca-Cola secret formula may be out, its legacy will forever be strong as John Sicher editor of “Beverage Digest” states, “Today, anybody with access to a sophisticated chemistry laboratory could analyze the formula of Coke, but no one can call a product called Coke other than the Coca-Cola Company. The so-called ‘secret formula’ is a wonderful story of lore and mystery, but in reality, the value today is the brand, not the formula.”
