Avatar
A compilation of all things interesting.

Likes

Posts tagged social media

The future: Google’s Project Glass

60 seconds in Social Media

Social Media in 60secs

The difference between Julian Assange & Mark Zuckerberg.

The difference between Julian Assange & Mark Zuckerberg.

Marketers love the new Facebook Timeline.

Using eye-tracking research Mashable and EyeTrackShop were able to compare visual statistics of the old Facebook layout vs the new Facebook Timeline.

The findings were that:

  • Facebook Timeline cover photos get noticed first
  • Facebook ads get noticed more in FB Timeline (43% old vs 64% timeline)
  • Personal information gets more attention in FB Timeline (1.6 second vs 2.2 second)

In a second heat map study of brand pages Mashable and EyeTrackShop discovered the following:

  • Content matters 
  • Profile photos can be the difference between seeing and not seeing a brand (faces draw the most attention)
  • Photos on the wall get attention (avg wall attention 4.88 second)

Sources: Timeline Heat // Brand Heat Map

The Rise and Fall of Advertising Media.

The Rise and Fall of Advertising Media.

Building Brand Loyalty Through Social Media

What if ad agencies planned kids’ birthday parties?

The world as we know it is obsessed with Facebook.

  • 1 in 13 people on this planet have a Facebook account
  • 48% of 15-34 year olds check Facebook right when they wake up
  • Every 20 minutes 10,208,000 comments are made
  • Liking “Drugs” is up 1132% this year…
This weekend while you are enjoying a nice adult beverage with your friends and want the whole world to know about it be sure it is from your personal Twitter account rather than your company/organizations’s as Gloria Huang, social media specialist for the American Red Cross learned first hand.  Late Tuesday evening Gloria, tweeted from the @RedCross that she was “getting slizzard” [very very drunk] as she was putting down some Dogfish Head brews with her friend Ryan; a tweet that was intended to come from her personal account [@riaglo]. Gloria and the Red Cross took the rogue tweet in good humor and rescinded the announcement shortly after. As a result of Gloria’s befuddled mistake the American Red Cross received a spike in web based donations so all may be forgiven. 

This weekend while you are enjoying a nice adult beverage with your friends and want the whole world to know about it be sure it is from your personal Twitter account rather than your company/organizations’s as Gloria Huang, social media specialist for the American Red Cross learned first hand. 

Late Tuesday evening Gloria, tweeted from the @RedCross that she was “getting slizzard” [very very drunk] as she was putting down some Dogfish Head brews with her friend Ryan; a tweet that was intended to come from her personal account [@riaglo]. Gloria and the Red Cross took the rogue tweet in good humor and rescinded the announcement shortly after. As a result of Gloria’s befuddled mistake the American Red Cross received a spike in web based donations so all may be forgiven. 

The staggering growth of Facebook in 2010: - Facebook ballooned from 337 million to 585 million users in 2010- That means roughly 7.9 new users signed up every second of the year, on average- USA and the UK are in the top 3 countries, but Indonesia is second with 32.1 million users- The top 10 countries make up nearly 60% of all users- The large majority of users is between 18 and 34 years old- … but the fastest growing age group is 65+ (+124%)- Three food brands (Coca-Cola, Starbucks and Oreo) make up the top 3 brands on Facebook- Michael Jackson may have passed away, but his legacy is strong: 26.2 million fans

The staggering growth of Facebook in 2010:

- Facebook ballooned from 337 million to 585 million users in 2010
- That means roughly 7.9 new users signed up every second of the year, on average
- USA and the UK are in the top 3 countries, but Indonesia is second with 32.1 million users
- The top 10 countries make up nearly 60% of all users
- The large majority of users is between 18 and 34 years old
- … but the fastest growing age group is 65+ (+124%)
- Three food brands (Coca-Cola, Starbucks and Oreo) make up the top 3 brands on Facebook
- Michael Jackson may have passed away, but his legacy is strong: 26.2 million fans

Ever notice that the Facebook Places logo is literally a four inside of a square? During 2010 foursquare’s 6 million users checked-in 381,576,305 times- a growth of 3400%. While foursquare may have been the first mover of location-based-social-media (LBSN) in 2009 the war with Facebook [500 million users] is underway as the social media giant continues its attempt to achieve Internet dominance.

Ever notice that the Facebook Places logo is literally a four inside of a square?

During 2010 foursquare’s 6 million users checked-in 381,576,305 times- a growth of 3400%. While foursquare may have been the first mover of location-based-social-media (LBSN) in 2009 the war with Facebook [500 million users] is underway as the social media giant continues its attempt to achieve Internet dominance.